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We’ve Acquired NDP.news – Strengthening Our Brand Identity

By NDP newsroom
We’re excited to share that on April 10, 2024, we officially acquired the domain NDP.news. This marks a meaningful step in strengthening our digital identity and ensuring that our readers can reach us more easily than ever before.

Over the past several months, we've seen a noticeable trend: most people now find us or search for us using the name "NDP". Whether it's on social media, search engines, or casual references—"NDP" has become the natural shorthand for New Delhi Post, organically used and embraced by our community since day one.

Inspired by global and indian examples like NYT (New York Times), and TOI (Times of India), we recognized the need for a simple, memorable, and future-proof domain that reflects our brand. NDP.news is not a separate identity—it is New Delhi Post - NDP, just in a modern and easy-to-navigate form.

The .news extension was chosen deliberately to reflect our core focus: news—delivered in a modern, trustworthy, and accessible way. The domain NDP.news will redirect to our main website NewDelhiPost.com, ensuring consistency and clarity for all users.

We want to make it very clear that “NDP” and “New Delhi Post” are inseparable—they are one and the same, always used together and never as separate brands.

We've observed increasing traffic and engagement under this name—and we are responding by aligning our domain strategy with how our audience already identifies us.

We intend to renew NDP.news year-on-year as a part of our long-term digital strategy and brand safeguarding measures.

Thank you for supporting our journey as New Delhi Post - NDP continues to evolve as a trusted news platform with a growing digital footprint.

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